Marketing Trends To Follow in 2022!

Strategic changes will occur as for the marketing trends in 2022:

Creating an effective brand, compelling storytelling and measuring the success of that story is a major for the 2022. It’s no longer enough to create a brand and expect it to sell without any efforts.

Effective marketing tactics in the past have revolved around using the right platforms for promotion, creating ads that targeted specific audiences or demographics through keywords and hashtags on social media sites with retargeting campaigns where possible.  

Marketing in 2022 is going to require business owners who are willing to take risks, invest in their branding, listen more intently than ever before when engaging with customers online or face failure as competition continues to grow at unprecedented rates.

Effective marketing requires both long-term thinking and short-term quick wins, which is why effective storytelling will be even more pivotal to a company’s success than ever before. 

The following are seven trends to follow in order to achieve success:

Video marketing: It is the future

Facebook reports that video posts receive six times more engagement than photo or link posts on average while Twitter has seen an increase in video views by over 160%. 

Incorporating video into your strategy, otherwise you are missing out on a huge opportunity to connect with your audience and build trust with them.

Video is key for creating customer relationships because it puts a human voice behind the brand, which builds credibility and loyalty with customers.

Content marketing: always king!

In 2022, you should expect even more fragmentation and noise, making it harder than ever to break through the clutter with advertising messages alone. 

Content marketing is one of the most important aspects of any digital strategy. Content has become a powerful way to connect with customers, engage them and build their trust. Bad content, on the other hand, can be disastrous for your company. It will do more bad than good in terms of brand image and customer sentiment towards that brand or product.

Good content builds up credibility over time, which means that once you have acquired new leads they are likely to buy from you. On the flip side, if people come across low-quality information, then they might lose faith in your company altogether, leading them down an alternative path when looking at similar items online through competitor sites.

It’s a facet of marketing you should never take lightly. Content marketing is an important aspect of any digital strategy and can have a lasting impact on your business, for better or worse. Effective storytelling can help build a company into something that consumers want to engage with on every level, which is why content marketing will still be incredibly important throughout 2022.

Social media content

Facebook and Instagram, most of the social media platforms have changed dramatically since they first came onto the scene. The algorithm is changing constantly: people are scrolling through feeds so quickly that it has become difficult for brands to capture their attention for extended periods of time. The days of the hard sell on social are long gone and this is why it’s necessary for marketers to lead with a story-driven approach instead of a traditional hard sell approach.

Social media has also becoming more visually-driven, which means that it’s essential for brands to create high quality images and videos in order to grab interest from potential customers.

Marketers need to focus their attention on creating interesting content that will be shared by users outside of the brand itself.

Marketing will focus on customer’s needs

The future of marketing is about focusing on customer needs, not selling. Big data and the internet make it possible to create hyper-personalized experiences based on what customers do online. This ability for companies to understand their clients enables them to build better long-term relationships with them. This then leads to more brand loyalty and ultimately bigger revenue opportunities down the line by understanding what makes each person unique, as well as how best you can serve those individuals.

In order for companies to start seeing success with their marketing strategies, they need to stop trying to push their products on people and instead focus on the needs and desires of their target audience. For example, instead of focusing on a message of buy my product, focus more on the features your ideal customer is looking for. People want to be approached as the individuals they are, not simply as a customer. With this in mind, marketers should focus on building relationships and providing value before pitching their products or services; otherwise they’ll see lower conversion rates.

10 Content Marketing Trends: 2022

Content marketing budget is constantly increasing, and it is expected to rise by 66% more in 2022.

  • Look to create exceptional content experiences with the integration of audio, video, text, AR/VR, gamification, and other interactive elements.

  • Focus on displaying empathy and building trust in every piece of content you create. What does it take to win their business?
  • Topics, keyword, and competitive research to inform content that better meets each searcher’s intent.
  • Analyze the SERPs where you want to appear and optimize content for the search result types that will get you there.
  • Review and refresh your older content, optimizing for new ranking opportunities and types.
  • Invest in the tools and talent you’ll need to branch out into new content types.

  • If you aren’t sure which content formats or platforms are resonating with your audience, ask them! If you’re only looking at your own analytics data, you only know what already works and will never realize these untapped opportunities.

6 Ways To Improve Your On-Page SEO

It becomes critical to the success of modern company’s to implement powerful on page SEO practices in order to stand out in the search engines.

Here are the best 6 ways/practices that will impact for optimizing your website content for on page SEO:

1. Optimize Your Page Titles

Make sure you write a clear page title and to choose suitable tags, because it’s the first thing search engines read when scanning your website.

Your pages should be titled based on the keywords you’d like to get found for.

For example “Focus Far Is A Digital Marketing Agency In Lebanon”.

2. Optimize for Local SEO

Optimizing for your location in an another important factor, For example if I type into google “Focus Far Digital Marketing Agency” I will receive 6,530,000 results.

When narrowed down to “Focus Far Is A Digital Marketing Agency In Lebanon”. only 500 results.

This will help your company to rank higher ensuring that the right people find you.

3. Keep your URLs Clean

Your page URLs should reflect the page titles. Google actually use URLs to understand the content for your pages.

4. Optimize Your Images

Including images, bullet points, headers, and anything else necessary to make your web pages visually appealing.

Make sure to give the image a relevant file name, preferable containing the keywords you’re trying to get the page to rank for.

For example the file name must be written as “6-ways-to-improve-your-on-page-seo”.

Also make sure to optimize your images and include alt tags, allowing you to include keywords using a small piece of text to be included in the code of the image.

5. Include Title Tags & Meta Descriptions Using Keywords

As discussed in #1 for the titles that will appear up on the tab of the browser in Google Search Engines.

For the title there’s a 75-character limit, so get creative and be sure to optimize with keywords.

What is the Meta Description? It is a brief description displayed beneath the title of your page in search engines. This has a 150-character limit, and is important not only to optimize for keywords, but to also make attractive enough to grab readers attention.

6. Create Internal Links

When your creating content for your blog article or web page, link to some of the other blogs or pages on your website “Embed Link”. This leads your visitors to even more content on your website and spending more time, while also providing yet another SEO opportunity by including keywords in the anchor text of the link.

Know more about Focus Far services click here

Mariana Saiid – On Page SEO

5 Digital Marketing Trends You Can’t Ignore In 2020

To hold attention in 2020, marketers must not only understand their customers but also take care of the digital marketing trends for the year ahead.

In this article we will be discussing the most 5 important trends to watch that they are:

Voice Search, Video Marketing, Influencer Marketing, Personalization and Audio Books,.

  1. Voice Search: This can take the user experience to a totally new level: People can send a voice to search for an image or to conduct a search and get more specific results.

Voice search plays an important role in providing all the relevant information that people are searching for through audio content. AI is getting smarter and the number of errors made by voice assistants like Alexa, Siri and Google has reduced greatly.

Many brands are already including voice search in their digital marketing strategies to deliver value-based content effectively to their customers. For example Nestle has created a skill that provides voice instructions as you cook.

2. Video Marketing: 80% of businesses said that videos have improved their conversions rate.

To discuss the importance of videos, they make people more confident in online purchase decisions so sharing videos about the brand is a must!

Video is by far the most popular way customers want to learn about new products:

3. Influencer Marketing: Influencers can be well-known celebrities, but more often they are Instagram or YouTube personalities with a huge niche following who can help spread the word about your business or product through their social channels.

There are people who trust nfluencers’ opinions of products much more than what brands say about themselves thats why they do advertise on their platforms.

4. Personalization: If you want to stand out in 2020, you need to personalize your marketing and that means personalized content, products, emails and more.

Take into consideration that 63% of consumers are highly annoyed with generic advertising blasts that pops up showing content they do not prefer to see!

5. Audio Books: Hearing is believing, in the longer term we expect double-digit growth in audiobooks to continue, even if it slows somewhat from 2020’s.

Compared with physical book sales, audio is the baby booming. Some Authors and speakers are even skipping print and writing exclusive audio content.

With these rapidly growing digital marketing trends, there’s no way that your traditional funnel can stay the same. It must evolve. In 2020, the linear funnel will cease to be relevant. In fact, that transition is already underway.

3 Cost Effective Marketing Strategies During a Pandemic!

Wondering how to handle your business during Covid-19? (Marketing during a pandemic)

– Here are the 3 most cost- effective and powerful marketing strategies that will help you to stay connected with your customer base!

1- Virtual Consultations: Making online consultations and providing customer support is very important during crisis, this can be done via Zoom application , skype, Google meet. The advantage of making these consultations that it will enable you to build a list of people that will contact your business whenever the crisis is ended.

2-Re-marketing: A powerful tool digital marketers know its importance, this tool evolves showing personalized ads to people that already interacted with your business. It is cost- effective !

3- Email Marketing: In the Latest 2 years many thought that email marketing is not anymore important and customers do not prefer it!

In these circumstances, emails has been the most powerful tool to engage with people and turn potential customers into real ones! It is extremely wanted, but messages should support the people and not to convince them to make a purchase decision!

Mariana Saiid – Marketing during a pandemic

How to Increase ROI Through scientific SEM?

Want to know the one thing that every successful digital marketer does first to ensure they increase ROI (return on investment) in their marketing budget? 

It’s simple: goal-setting. This is an absolutely essential practice for any digital marketer who knows how to execute their campaigns in a productive, cost-effective way. 

With a few simple tips, you can be doing the same in no time! In this blog, we’ll walk you through the first steps every savvy digital marketer takes to ensure that they’re on target to hit all their marketing objectives. Get ready for revenue!

Remember: even if the channel you’re considering is all the rage right now, it might not fit your brand. Always make informed decisions that directly relate to your company. Otherwise, your message won’t be delivered to its intended audience and you’ll have wasted time, effort and money.

Know Your Digital Goals

The first step is clearly identifying which goals you want to achieve. Get specific. Do you want to increase brand awareness? Are you all about locking in leads? Do you want to establish a strong network of influencers that can help you be discovered? How about pushing engagement on social media?

Get Specific

Be NICHE, ask the following questions:

  • Does the channel reach my intended audience?
  • Is the channel sustainable and affordable within my company’s marketing budget?
  • Will I be able to measure the success of the channel?
  • Does the channel allow me to express my brand’s intended message?
  • Do the channels I’m considering work together to convey my message?

Always Remember Your Goals!

Establishing a solid vision for your business is the first step to planning your digital marketing budget.  When deciding which steps to take next in your business, ask yourself how they will help you achieve the goals you outlined in Step #1. This will ensure that you stay on track, increase ROI and prevent you from spending your budget on anything that won’t help you achieve.

As your budget progresses,stay focused and remember your goals – they will always inform what your next step will be!

Mariana Saiid - Increase ROI