Category: SEO

6 Ways To Improve Your On-Page SEO

It becomes critical to the success of modern company’s to implement powerful on page SEO practices in order to stand out in the search engines.

Here are the best 6 ways/practices that will impact for optimizing your website content for on page SEO:

1. Optimize Your Page Titles

Make sure you write a clear page title and to choose suitable tags, because it’s the first thing search engines read when scanning your website.

Your pages should be titled based on the keywords you’d like to get found for.

For example “Focus Far Is A Digital Marketing Agency In Lebanon”.

2. Optimize for Local SEO

Optimizing for your location in an another important factor, For example if I type into google “Focus Far Digital Marketing Agency” I will receive 6,530,000 results.

When narrowed down to “Focus Far Is A Digital Marketing Agency In Lebanon”. only 500 results.

This will help your company to rank higher ensuring that the right people find you.

3. Keep your URLs Clean

Your page URLs should reflect the page titles. Google actually use URLs to understand the content for your pages.

4. Optimize Your Images

Including images, bullet points, headers, and anything else necessary to make your web pages visually appealing.

Make sure to give the image a relevant file name, preferable containing the keywords you’re trying to get the page to rank for.

For example the file name must be written as “6-ways-to-improve-your-on-page-seo”.

Also make sure to optimize your images and include alt tags, allowing you to include keywords using a small piece of text to be included in the code of the image.

5. Include Title Tags & Meta Descriptions Using Keywords

As discussed in #1 for the titles that will appear up on the tab of the browser in Google Search Engines.

For the title there’s a 75-character limit, so get creative and be sure to optimize with keywords.

What is the Meta Description? It is a brief description displayed beneath the title of your page in search engines. This has a 150-character limit, and is important not only to optimize for keywords, but to also make attractive enough to grab readers attention.

6. Create Internal Links

When your creating content for your blog article or web page, link to some of the other blogs or pages on your website “Embed Link”. This leads your visitors to even more content on your website and spending more time, while also providing yet another SEO opportunity by including keywords in the anchor text of the link.

Know more about Focus Far services click here

Mariana Saiid – On Page SEO

How to Increase ROI Through scientific SEM?

Want to know the one thing that every successful digital marketer does first to ensure they increase ROI (return on investment) in their marketing budget? 

It’s simple: goal-setting. This is an absolutely essential practice for any digital marketer who knows how to execute their campaigns in a productive, cost-effective way. 

With a few simple tips, you can be doing the same in no time! In this blog, we’ll walk you through the first steps every savvy digital marketer takes to ensure that they’re on target to hit all their marketing objectives. Get ready for revenue!

Remember: even if the channel you’re considering is all the rage right now, it might not fit your brand. Always make informed decisions that directly relate to your company. Otherwise, your message won’t be delivered to its intended audience and you’ll have wasted time, effort and money.

Know Your Digital Goals

The first step is clearly identifying which goals you want to achieve. Get specific. Do you want to increase brand awareness? Are you all about locking in leads? Do you want to establish a strong network of influencers that can help you be discovered? How about pushing engagement on social media?

Get Specific

Be NICHE, ask the following questions:

  • Does the channel reach my intended audience?
  • Is the channel sustainable and affordable within my company’s marketing budget?
  • Will I be able to measure the success of the channel?
  • Does the channel allow me to express my brand’s intended message?
  • Do the channels I’m considering work together to convey my message?

Always Remember Your Goals!

Establishing a solid vision for your business is the first step to planning your digital marketing budget.  When deciding which steps to take next in your business, ask yourself how they will help you achieve the goals you outlined in Step #1. This will ensure that you stay on track, increase ROI and prevent you from spending your budget on anything that won’t help you achieve.

As your budget progresses,stay focused and remember your goals – they will always inform what your next step will be!

Mariana Saiid - Increase ROI