Strategic changes will occur as for the marketing trends in 2022:
Creating an effective brand, compelling storytelling and measuring the success of that story is a major for the 2022. It’s no longer enough to create a brand and expect it to sell without any efforts.
Effective marketing tactics in the past have revolved around using the right platforms for promotion, creating ads that targeted specific audiences or demographics through keywords and hashtags on social media sites with retargeting campaigns where possible.
Marketing in 2022 is going to require business owners who are willing to take risks, invest in their branding, listen more intently than ever before when engaging with customers online or face failure as competition continues to grow at unprecedented rates.
Effective marketing requires both long-term thinking and short-term quick wins, which is why effective storytelling will be even more pivotal to a company’s success than ever before.
The following are seven trends to follow in order to achieve success:
Video marketing: It is the future
Facebook reports that video posts receive six times more engagement than photo or link posts on average while Twitter has seen an increase in video views by over 160%.
Incorporating video into your strategy, otherwise you are missing out on a huge opportunity to connect with your audience and build trust with them.
Video is key for creating customer relationships because it puts a human voice behind the brand, which builds credibility and loyalty with customers.
Content marketing: always king!
In 2022, you should expect even more fragmentation and noise, making it harder than ever to break through the clutter with advertising messages alone.
Content marketing is one of the most important aspects of any digital strategy. Content has become a powerful way to connect with customers, engage them and build their trust. Bad content, on the other hand, can be disastrous for your company. It will do more bad than good in terms of brand image and customer sentiment towards that brand or product.
Good content builds up credibility over time, which means that once you have acquired new leads they are likely to buy from you. On the flip side, if people come across low-quality information, then they might lose faith in your company altogether, leading them down an alternative path when looking at similar items online through competitor sites.
It’s a facet of marketing you should never take lightly. Content marketing is an important aspect of any digital strategy and can have a lasting impact on your business, for better or worse. Effective storytelling can help build a company into something that consumers want to engage with on every level, which is why content marketing will still be incredibly important throughout 2022.
Social media content
Facebook and Instagram, most of the social media platforms have changed dramatically since they first came onto the scene. The algorithm is changing constantly: people are scrolling through feeds so quickly that it has become difficult for brands to capture their attention for extended periods of time. The days of the hard sell on social are long gone and this is why it’s necessary for marketers to lead with a story-driven approach instead of a traditional hard sell approach.
Social media has also becoming more visually-driven, which means that it’s essential for brands to create high quality images and videos in order to grab interest from potential customers.
Marketers need to focus their attention on creating interesting content that will be shared by users outside of the brand itself.
Marketing will focus on customer’s needs
The future of marketing is about focusing on customer needs, not selling. Big data and the internet make it possible to create hyper-personalized experiences based on what customers do online. This ability for companies to understand their clients enables them to build better long-term relationships with them. This then leads to more brand loyalty and ultimately bigger revenue opportunities down the line by understanding what makes each person unique, as well as how best you can serve those individuals.
In order for companies to start seeing success with their marketing strategies, they need to stop trying to push their products on people and instead focus on the needs and desires of their target audience. For example, instead of focusing on a message of buy my product, focus more on the features your ideal customer is looking for. People want to be approached as the individuals they are, not simply as a customer. With this in mind, marketers should focus on building relationships and providing value before pitching their products or services; otherwise they’ll see lower conversion rates.
To hold attention in 2020, marketers must not only understand their customers but also take care of the digital marketing trends for the year ahead.
In this article we will be discussing the most 5 important trends to watch that they are:
Voice Search, Video Marketing, Influencer Marketing, Personalization and Audio Books,.
- Voice Search: This can take the user experience to a totally new level: People can send a voice to search for an image or to conduct a search and get more specific results.
Voice search plays an important role in providing all the relevant information that people are searching for through audio content. AI is getting smarter and the number of errors made by voice assistants like Alexa, Siri and Google has reduced greatly.
Many brands are already including voice search in their digital marketing strategies to deliver value-based content effectively to their customers. For example Nestle has created a skill that provides voice instructions as you cook.
2. Video Marketing: 80% of businesses said that videos have improved their conversions rate.
To discuss the importance of videos, they make people more confident in online purchase decisions so sharing videos about the brand is a must!
Video is by far the most popular way customers want to learn about new products:
3. Influencer Marketing: Influencers can be well-known celebrities, but more often they are Instagram or YouTube personalities with a huge niche following who can help spread the word about your business or product through their social channels.
There are people who trust nfluencers’ opinions of products much more than what brands say about themselves thats why they do advertise on their platforms.
4. Personalization: If you want to stand out in 2020, you need to personalize your marketing and that means personalized content, products, emails and more.
Take into consideration that 63% of consumers are highly annoyed with generic advertising blasts that pops up showing content they do not prefer to see!
5. Audio Books: Hearing is believing, in the longer term we expect double-digit growth in audiobooks to continue, even if it slows somewhat from 2020’s.
Compared with physical book sales, audio is the baby booming. Some Authors and speakers are even skipping print and writing exclusive audio content.
With these rapidly growing digital marketing trends, there’s no way that your traditional funnel can stay the same. It must evolve. In 2020, the linear funnel will cease to be relevant. In fact, that transition is already underway.